Script
If you own a brand, the most powerful way you can market it is by documenting it.
I’m going to break down 2 different routes we see this happen through (second one is probably you)
Show the 2 routes but pixelate the 2nd one
The first route is → Big creator becomes CEO
Ashley Alexander. She just launched Nami Matcha, and sold out $100k in 4 minutes by documenting it in her videos and marketing it through her social media. She’s also a perfect example that not all creators have to sell clothing…
Added to Gdrive video of her touring the farm&factory, also included comments screenshots - maybe show a few. Also please see if you can add one or two screenshots or screenrecordings of some of her social media posts when i mention that)
The second route is probably you → new CEO starting to make content
Okay, you should make content for your brand, but how do you do it?
Have good typography and graphic for this. Text should be like "How do you make content for your brand?" → this will be cover image
Let’s look at David → He’s been running his brand for a while, but started documenting it now in episodes of him “starting” a clothing brand.
For showing his brand he’s already been running → can show some stuff from his brand’s insta: <https://www.instagram.com/fracturekenkyo/>
https://www.instagram.com/reel/C7nvr-hugET/?igsh=MWd1MGFqeHE3ZHF2OA==
Why? Because it’s interesting and he manages to do these 3 things:
Markets his brand → Any audience are gonna be consumers, even if they’re just watching to gain value.
Builds trust → He shows customers the quality of his products, the time he’s dedicated, and the person that’s running the brand.
Can show briefly some of his comments, i’ve added screenshots for
Attaches a personality to the brand → Consumers have ad fatigue nowadays, and even if it looks good, no one wants to buy that random hoodie they saw on an instagram ad. But if it’s this personality and vibe they’ve attached, then they’re gonna invest in it.
For random instagram ad maybe use “internet brand meme” pic but if you have something better lets do that
I’m going to do a few more business deep dives, so if that’s your vibe, follow for more.